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What does the report say about fake reviews? The report says that, "consumers are set to be better protected from fake reviews and 'subscription traps' under plans to tackle rip-offs. Proposals include making it 'clearly illegal' to pay someone to write or host fake reviews". The Competition and Markets Authority (CMA) will get new powers to award compensation to consumers, and directly impose financial penalties worth up to 10% of global annual turnover for businesses that transgress the new rules, or up to £300,000 in the case of an individual. The report goes on to say that the Government are aware that the average UK household spends about £900 each year after being influenced by online reviews. Is this a big change? "If retailers distort publishing fake online reviews they are in breach of rules contained in the Consumer Protection from Unfair Trading (CPUT) Regulations 2008 as well as advertising codes. The CPUT Regulations 2008 prohibits unfair commercial ‎practices. Writing fake online reviews satisfies the definition of unfair commercial practice because ‎it contravenes good professional practice, and it is likely to distort the economic behavior of the ‎average consumer. ‎ "If you can show that it is more likely than not to be the person you suspect, this would often be enough. Because business owners who post fake online reviews against their competitors, usually hire somebody else to do this on their behalf, it is enough to demonstrate the business owner's responsibility. This is done by presenting to the court circumstantial evidence that reveals, on balance, that it is more likely than not to be the defendant who had been responsible for posting the fake reviews. Well, as The Internet Law Centre say, "The current risk of getting caught by an enforcement authority and of being prosecuted for posting fake review is fairly low" because, until recently, it was a low priority. They add, "However, the risk of being taken to court for defamation or for malicious falsehood is real following the posting of fake reviews about a competing business". designer bags cyber monday

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