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It's not uncommon for online consumers to happen upon a fake testimonial. While they've become increasingly more difficult to spot, there's no denying that they're still as prevalent as ever; 74% of online consumers are said to have identified at least one false review in the last 365 days. Yes, the use of fake testimonials is 100% illegal in the eyes of the UK government and beyond. Whether it's writing, hosting, or paying for a fake review, paid or unpaid, new UK laws and regulations have prohibited the use of fake testimonials for any reason, according to the Unfair Commercial Practices Directive. While most testimonials given by a customer are done voluntarily, paid testimonials are requested in exchange for compensation. Paid testimonials are typically written by influencers, celebrities, other spokespersons, or regular customers during initial reviews. Continue reading to learn more about the legality surrounding paid testimonials. Are paid testimonials illegal in the United Kingdom? No. Paid testimonials aren't inherently illegal in the UK. Many of the same provisions that make fake testimonials illegal, however, also make paid testimonials illegal. For paid testimonials to comply legally, disclaimers must be clearly used and deceit must be avoided at all costs. Yes. According to the Federal Election Commission, "there are no FEC regulations that explicitly prohibit paying individuals for appearances in advertisements that are sponsored by federal candidates". As such, the rules remain the same, whether for a product, service, or political candidate. There are, however, still several ways to spot fake testimonials and reviews. Want to know what tools to use and red flags to look for? Read the following article entitled How to Spot Fake Testimonials. DO ask for permission first. Although a spoken agreement is typically sufficient, it's best to request a written agreement before proceeding just to be safe. This written agreement can and should be given to every reviewer and should also be included as a clause in your terms of service. designer bags cyber monday
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