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Do we deserve rewards for online rants and raves? Some users – and platforms – say yes Every time you look for restaurants, stores, services, or products most of us head straight to the Internet. We want to know what other people are saying about these things. Yelp is one of the most widely-used consumer guides on the Internet today – look up taco places in your vicinity and almost immediately find out which one is the best, based on the number and quality of reviews received from members of the site, people who voluntarily take time out of their busy schedules to provide insight to new future customers who might need it. Recommended Videos And this setup is extremely similar to the Yelp Elite Squad, a group of top-rated users that have been nominated and chosen based on "well-written reviews, great tips on mobile, a fleshed-out personal profile, an active voting and complimenting record, and playing nice with others." The only difference is the fact that nowhere on the FAQ page does it explicitly say that Elite Squad members are to be sent free things. In fact, accepting freebies in exchange for a review is highly discouraged. The closest Yelp has to having paid reviewers are Yelp Ambassadors, who are official employees that also write real reviews. (Elite Yelpers do, however, get to enjoy many perks, like parties and events.) yelp ambassador badge 2. A community member may lose their Elite Squad membership "if they decide not to stay engaged on the site and with the community." The only repercussion of this is that they will lose their Elite badge on their profiles and they will no longer be able to attend Elite events planed by the local community manager (AKA Yelp Ambassador) in their city. They still have the same ability to share reviews, interact on the site, and attend events as regular Yelp users. 4. Yelp community managers are paid employees. They are situated in cities around the world across the 23 countries where Yelp has a presence. "Their role is to connect the local community, both online and off. They host fun events, write a weekly newsletter, educate business owners on the free tools available on the site, and more. They do write reviews about their experiences with local businesses as well." When asked what she thought of the class action lawsuit against Yelp, she says it doesn't really matter to her. "I write reviews because I enjoy using them and I find them helpful. I look at it like the 'give a penny, take a penny' dish. If you don't contribute, the resource gets stale and you're relying on others to keep it going." designer bags cyber monday
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