How I Got over 5 Million Views on A TikTok If there's any science to virality, it's surely steeped in theory, like the existence of black holes. I don't know that there's any real secret to it, aside from the fact that it seems to favor the content you least expect to go viral and the content you put two ounces of effort into (I note with the bitterness of someone who made a whole-ass charcuterie snowboard that only got 500 views). I've gone scary viral multiple times and am slowly figuring some stuff out-now in the context of how I can use TikTok to grow my own creative career and maybe market my writing. Imagine you're browsing the bookstore and find a book with a siren song of a teaser on the jacket ("An enemies to lovers love triangle?? TELL ME MORE"), or maybe it's a crazy good opening line. Those small morsels of context make you want to buy the book and stay up until your eyes bleed to finish it, right? Well, dropping a morsel of context (albeit a joking one) is one reason why my TikTok hit it big. I jumped on a trending sound when it was at the height of its popularity on the app. In this trend, TikTokkers used a Gangnam Style remix to tease a real life experience from their lives and then drop a whopper of a plot twist. For example, someone might say "me wondering why my mom's old boyfriend was so into cyphers," and then when the chorus starts playing, the screen might say something spicy like "he was the Zodiac killer." See how that gets your attention? Trends like the Gangnam Style trend (where the music shifts so your story can shift with it) work particularly well for growing a following on TikTok, because you can drop a crazy or interesting teaser that makes people curious. Insatiable for more details, they'll follow you and engage with your videos so they can see any follow ups you might post. I picked a very niche topic about something I like Here's the thing about Jane Eyre. Anecdotally, I'd say a good 70% of people who took high school English slept through it or repressed it from their memory. Jane Eyre doesn't have a Bridgerton level fandom. It's an old book that many people like, but few people stan. That said, to those few people, stumbling upon Jane Eyre content is like stumbling upon gold. It's so niche and so specific, that finding it feels like running into an old friend after being apart for 25 years. I really like Jane Eyre. I never see Jane Eyre content because it's almost never in the mainstream lexicon. I made that video because I thought it would be funny (much like writing the story you wish you could read), and it turns out that creating for yourself, not everybody, is a great way to put interesting things into the world and attract your people. designer bags cyber monday