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SkubanaThis is a guest post from Skubana The "Amazon Verified Purchase" badge means that the customer bought the item through Amazon. As of November 2016, Amazon is also using Verified Purchase reviews as part of their ranking algorithm. To get the badge, customers simply leave a review and Amazon verifies if they purchased it with that account. If they haven't, the badge simply won't appear. Amazon also limits the number of non-verified reviews a customer can leave to 5 or less per week. These efforts are intended to 'clean up' the Amazon review space, making it harder to game the system, and harder to pay for reviews. At the same time, you still need reviews to rank in Amazon's search algorithm, to drive conversion, and to make sales. So, you need to understand how Verified Product reviews work, how to get them, and what qualifies. Amazon.com buyers can leave a review with an Amazon Verified Purchase badge, providing they have purchased the product on Amazon for at least 80% of the original value. Customers must also have spent at least $50 total on their account to leave a review. The Verified Purchase badge helps to balance this problem by showing customers that there is a significantly larger chance the review is genuine. Amazon now allows customers to filter by Verified Reviews, so some consumers will only look at those reviews. If you have a great deal of positive Verified Purchase reviews, customers will likely trust the product more, which will improve conversion. Amazon's Review Algorithm Amazon's Terms of Service state that you may not intentionally manipulate product rankings by offering a large number of free or discounted products in exchange for a review. This means that you can still offer some products to reviewers for free, but the practice of giving away hundreds of products is effectively banned and with Verified Reviews, filtered out for sellers who manage to do so anyway. To account for this, Amazon limits the number of reviews each person can leave per day and takes various factors such as verified purchases, review age, and helpfulness votes into consideration for their algorithm. Use Sponsored ProductsPay-Per-Click (PPC) ad platform for Amaz... More to boost sales. A small percentage of all sales will result in reviews. faux saint laurent bag
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