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A previous version of this article incorrectly reported that the "Highly rated" label could be purchased. In fact, Amazon selects who is featured under that label. This article has been corrected. Let me show you. Keep on scrolling, and the ads keep coming - even if they're repeats. Amazon might feel unbeatable for service, fast shipping and easy returns. But as a place to find products, it's becoming a tacky strip mall filled with neon signs pointing you in all the wrong directions. Here's how the Amazon search results for "4k tv" looked in 2015, left, and again in 2022, with the ads marked in orange. There were no ads visible in this much of the first results screen in 2015. (Baymard Institute/Amazon/Washington Post illustration) The reason they get away with it is that busy shoppers can't easily detect how they're now promoting the products that are best for Amazon's bottom line. "Consumers can either ignore ads or assume that the advertised product is good enough," said Kaziukenas. "Part of the reason why those ads on Amazon and Google work so well is because it's near impossible for them to perfectly determine the best search results." First, Amazon lets advertisers do what's called brand "conquesting." Off-brands can pay to advertise under a major brand's name. When I search for a KitchenAid mixer, my first screen of results is brands called Kuppet and Kuccu. (What about the "Amazon's choice" label? That's determined by an Amazon algorithm for a product that has good reviews, is well-priced and is available to ship. The label can't be purchased, but it can appear on a sponsored listing if the product meets Amazon's criteria. Amazon says the "Best seller," "Climate pledge friendly" and "Parent pick" labels also cannot be purchased.) faux saint laurent bagprada bags for cheap
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