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How to Prepare for Amazon Prime Day 2023? What started out as a celebration of Amazon's 20th anniversary in 2015 has now transformed into one of the most awaited and successful global retail occasions. The mega online event is all set to run between July 11-12 this year. According to Andrew Lipsman of Insider Intelligence, "Mid-July used to be one of the sleepiest times for retailers, and Prime Day has really reshaped the dynamics." Though Amazon Shoppers still have some time left to get into their buying shoes, it's the right time for Amazon Sellers to start their preparation for Amazon Prime Day 2023. Everyone knows that Amazon offers Pre-Prime day deals and one of the best ways for sellers to prepare for these deals is to identify your best-selling products and customize listings accordingly. From lucrative ad copy and graphics to limited-duration coupons, sellers can use multiple ways to engage shoppers on the retail platform. It is important to note that effective marketing can help sellers drive traffic to your Amazon storefront but data is the key that can help you manage and traffic & track your marketing efforts. Here's How DataChannel can help you to get ready for Amazon Prime Day by leveraging the kind of data that drives conversions and sales. Optimize product listings: Make sure your product titles, descriptions, and photos are current and optimized for search rankings when creating product listings. Use relevant keywords and eye-catching imagery to draw in more customers. By leveraging Amazon ads strategically and optimizing the look and feel of your different products you can drive meaningful traffic to Amazon store and even your website. Head over to our detailed guide on Amazon Ads to learn how to maximize their true potential. Leverage Off-Amazon Sales Channels: When managing product prices on Amazon, it's also a good idea to compare them with other prevalent e-commerce sites like Walmart and Shopify. If the price difference is huge between these platforms you might lose out on your customers on these platforms. DataChannel can help you get a complete picture of your data coming in from Walmart, Shopify, and Amazon as well, furthermore, you can also identify your best-selling products on other platforms so that you can invest your advertising budget into promoting the same products on Amazon as well. Sales Data Analysis: Even though the Prime Day event only lasts for 30 hours, vendors can still anticipate purchases in the days that follow. Sellers can get a complete picture of their retail analytics by determining the new-to-brand customers, if the ASINs or keywords they targeted performed as per expectations or not, and by comparing their sales and traffic report before, during, and after the sales. Amazon Prime Day is a mainstream retail event, and shoppers wait for it eagerly. It provides sellers the best opportunity to increase their foothold among customers. But all of this would mean nothing if you don't have your data ready, it is as crucial to measure and evaluate your marketing techniques so that your money doesn't go down the drain. By incorporating our above-mentioned techniques, sellers can leverage the sales event and Amazon platform to its fullest potential. Now that you have gone through our important tips and techniques, Get Set, and Sell! Schedule a demo call with us to discover how DataChannel can help you capitalize on your Amazon data for Amazon Prime Day. faux saint laurent bag
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