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Ethan McAfee is CEO and Founder of Amify, the first turnkey Amazon-as-a-service provider. Such incidents aren't isolated; they're big business. Last year, a news outlet's investigation revealed that a Germany-based company was offering Amazon sellers 1,000 fake reviews for a bulk price of 8,999 euros. Fake Reviews Have Long Permeated Amazon Just The Tip of The Iceberg Review manipulation isn't the only tactic employed by trickster brands. Last year, the U.S. District Court for the Western District of Washington indicted a ring of Amazon employees, contractors and third-party sellers as part of what one news article called "a conspiracy to attack competitors on Amazon's platform and steal valuable proprietary data from the company." Prosecutors claimed that the sellers paid over $100,000 in bribes to Amazon employees for their help. The parties were accused of suspending competitors' accounts, flooding their product listings with fake customer reviews and offensive content, sharing competitive intelligence about competitors' products and advertising strategies and reinstating suspended accounts and products. But why take the risk in doing things like this? To answer that question, we need to understand how the Amazon marketplace has evolved. But there are winners here, notably consumers. Reviews are incredibly important when driving purchase decisions. Nobody wants to be lied to by a review that's not genuine. The fewer fake reviews that infiltrate Amazon, the better the customer experience will be. Let's hope this is just the beginning of the end to this anti-competitive, anti-consumer, billion-dollar problem. faux saint laurent bag
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