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Partners on premium deals could end up with less money Twitch logo against a pink and purple backdrop Nick Barclay / The Verge Twitch is reducing how much money it shares with some of the biggest streamers on the platform. Under the new policy, streamers with premium terms will keep 70 percent of their subscription revenue on the first $100,000 earned. But after that, the share will go down to a 50 / 50 split. The changes kick into effect on June 1st, 2023, and even then only when a streamer's contract with Twitch is up for renewal, according to a blog post from Twitch president Dan Clancy. The $100,000 threshold will be calculated over a 12-month period beginning from "a streamer's annual agreement renewal date," Samantha Faught, Twitch's head of communications for the Americas, said in a statement to The Verge. It will reset "on the first day of the subsequent 12 month period, and each 12 month period thereafter." According to data from Streamlabs, Twitch viewers watched 5.64 billion hours of livestreams in Q2 2022, while viewers watched 1.13 billion hours of livestreams on YouTube Gaming. That seems to indicate that Twitch doesn't have to retain its biggest personalities to keep the attention of viewers, and it's responded by pushing these take-it-or-leave-it terms across the table. Twitch is even okay with streamers broadcasting elsewhere while they're still with Twitch; the company lifted its exclusivity agreement in August, meaning Twitch partners can also stream on platforms like YouTube and Facebook (though with some restrictions). And in Wednesday's blog post, Clancy said Twitch would reduce how often it negotiates custom deals with streamers and "the total value of these deals." faux saint laurent bag
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