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Although many reviews on Amazon are legitimate, more and more sketchy companies are turning to compensated Amazon reviews to inflate star ratings and to drum up purchases. The compensated-review process is simple: Businesses paid to create dummy accounts purchase products from Amazon and write four- and five-star reviews. Buying the product makes it tougher for Amazon to police the reviews, because the reviews are in fact based on verified purchases. The dummy accounts buy and review all sorts of things, and some of the more savvy pay-for-review sites even have their faux reviewers pepper in a few negative reviews of products made and sold by brands that aren't clients to create a sense of "authenticity." In fact, for extra cash, a company can pay one of these firms to write negative reviews of a competitor's product. Wirecutter contributor Brent Butterworth has written about this practice as well. The engine adjusts based on the prevailing patterns used by proven fake reviewers and their reviews, so while there is some base criteria, we're able to use artificial intelligence to keep ahead of the imposters. Every fake reviewer has patterns. And the more data we collect via analyses completed, the more our engine is able to adapt and learn. The secret sauce is not only in the engine but the ability to run the data in the quickest amount of time possible; ensuring swift delivery of an accurate product. The likelihood of knowing for certain if a review is fake To get some perspective, we spoke with Bing Liu, a professor in the department of computer science at the University of Illinois at Chicago, whose focuses include sentiment analysis, opinion mining, and lifelong machine learning. He has written textbooks on the subjects. We wanted to know his opinion on whether it is possible for a program or group of programs to evaluate reviews and correctly determine their validity. Liu's thoughts: In other words: Unless you have a way to confirm with the person (or company) writing the review, or you are Amazon, it's all conjecture. Keep in mind that these analyses are based on Fakespot's techniques, so we have to take their word for it. We don't have a way to verify how precise they are. However, you can make educated guesses. And if you're in a hurry or in need of a second opinion, Fakespot can be a useful tool when you're considering a purchase. How we spot a phony review Second, within those reviews, we saw a lot of the same wording, and even similarly staged user photos. It was as though someone said, "Hey, take a picture of a close-up of your hands holding the headphones over a countertop." While we know that people do post pictures to accompany their reviews, it seemed too coincidental that they were all staged in the same way, all over a span of a few days. designer bags cyber monday
The news sent Kohl's shares soaring, with the stock closing up 12% on Tuesday. For Kohl's, the benefits to joining with Amazon are clear. This deal drives foot traffic through Kohl's doors. And if those shoppers, now with a little more cash in their wallets, see something they like after they drop off their package, Kohl's gets to ring up the sale. "Amazon looks to be enticing customers to bring returns to a limited number of known Kohl's addresses, instead of picking up returns at an endless number of home or office addresses," said Pete Madden, a director in the AlixPartners LLP retail practice. "This likely saves Amazon money because customers are absorbing Amazon's transportation cost by doing the driving and Kohl's would be acting as Amazon's consolidator." Amazon is already spending billions to get items to customers. Amazon's shipping costs in 2018 were $27.7 billion, according to the company's 10-K, up from $21.7 billion the year before. Understand how today's business practices, market dynamics, tax policies and more impact you with real-time news and analysis from MarketWatch. MarketWatch on Multiple devices Amazon has hundreds of Whole Foods Market locations, but its other bricks-and-mortar locations are limited. How check-out free retail could save U.S. consumers 118 hours per year designer bags cyber mondaytote bags black friday sale
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