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With a name like MrBeast, perhaps it was only inevitable that he'd grow to be as big as he's become. The 23 year old earned $54 million in 2021-the most of any YouTuber ever-as his videos accumulated 10 billion views, doubling from the previous year. What do people like so much? Well, the internet loves watching stunts, and MrBeast excels at delivering super-sized ones. In the last year, he has spent 50 hours buried alive, offered $10,000 to anyone willing to sit in a bathtub of snakes and hosted his own version of Squid Game, building replicas of the Netflix show's sets. Altogether, the YouTubers collectively earned about $300 million in 2021-another record amount-up 40% from a year earlier, mostly propelled higher by increasing views on their YouTube channels and the ad revenue they generate from those videos. (More people than ever are on YouTube: The platform has close to 2 billion users now, a 40% increase in five years.) Around half their earnings come from that ad revenue. To pad their pay further, all these stars have branded merchandise lines. And they variously dabble in generating additional revenue from Twitch, Snap, Facebook, podcasts, NFTs-even hamburgers. A few have signed lucrative deals with Spotter, a Los Angeles startup buying up the rights to old YouTube videos. 1 | MrBeast Thanks to that surge in views, his 2021 payday is almost double what last year's No. 1 brought in. (That would be the $29.5 million brought in by Ryan Kaji, who slips to No. 7.) Another attention-grabbing project from 2021: MrBeast Burger, an app and menu that lets fans order MrBeast-branded meals from 1,600 restaurants across the country that have partnered with him to fulfill the orders. MrBeast handles the marketing, pushing the burgers at his nearly 90 million YouTube subscribers. He and the restaurants then split the profits from the orders. So far, the operation has sold 5 million sandwiches. What started as the duo hosting a nerdy daily talk show, Good Mythical Morning, has grown into something of an empire with spinoffs and brand extensions, boosting their views and earnings on YouTube. One of their most successful efforts: Mythical Kitchen, a cooking series with a separate host, Josh Scherer. The two-year-old show already has 1.8 million subscribers on YouTube. Another initiative is their Mythical Accelerator fund through which they intend to invest $5 million in other YouTubers. (They made their first deal in 2021, contributing an undisclosed sum to up-and-comer Jarvis Johnson.) And in October, they satisfied a longtime fan request to drop their family-friendly act, hosting a two-hour, decidedly R-rated livestream, an event to which they sold 70,000 tickets for as much as $50 a pop. 7 | Ryan Kaji Ryan started on YouTube at the tender age of 4, reviewing and playing with toys. Now 10, his parents and the others guarding his business interests-that includes former Disney executive Chris Williams-are increasingly focused on keeping his brand alive as he ages out of playtime. The answer, they hope, may be the animated characters that costar with Ryan. (Thanks to Williams' licensing and media startup pocket.watch, they've made some progress. One such character, Red Titan, a child superhero with a crimson cape and a passing resemblance to Ryan, has become well known enough to appear as a Macy's Thanksgiving Day Parade balloon for the past two years.) For now, his main YouTube channel, Ryan's World, maintains 31 million subscribers and an enormous line of branded merchandise and toys sold at big-box retailers like Target and Walmart. 9 | Logan Paul designer bags cyber monday

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    Before Airbnb became the go-to site for rentals, hotels were already manipulating their reviews. Past research found that 15% to 30% of online hotel reviews were fake. These fabricated reviews came from hotel managers to boost ratings and drag down competitors. The current study expands on the findings to see if "review manipulation" has increased since Airbnb's launch in 2008. The team collected data on 2,188 hotels in 67 cities in Texas. The hotels were divided into two groups, low-end and high-end hotels. Tax records were also obtained to confirm the times when hotels were competing with each other. They also analyzed data taken from AirDNA and categorized Airbnb listings into low-end and high-end categories. The reason for this, they explain, is because renting a private mansion with maid service and a pool is more likely to drive away people from a resort than a small cabin in the woods. To find signs of review manipulation, the team compared hotel ratings on Tripadvisor and Expedia. TripAdvisor lets anyone post a review while Expedia only allows guests who booked their hotel stay through their site or their affiliate partners. Having a big difference in ratings between the two sites would suggest tampering with reviews. Results showed that high-end hotels increased their review manipulation tactics when Airbnb came to market, most likely finding pressure to keep up with their options. The fake reviews were often positive and less about trashing other hotels with similar price points. Interestingly, Airbnb's presence in the global market did not affect reviews for low-end hotels. The rate of positive or negative fake reviews stayed the same. The study authors explain this is likely because customers are less likely to rely on reviews rather than prices and space availability in these locations. "A lot of people who stay at low-end hotels are less likely to pay attention to reviews compared to people trying to decide if a $500 resort is worth their money," adds Cheng Nie, an assistant professor of information systems and business analytics at Iowa State University and lead study author, in a statement. People considering high-end hotels frequently have high expectations for their stay and are more likely to search for any red flags before booking. The researchers note that there is always a possibility that hotels post fake Expedia reviews by paying for rooms. The study is published in MIS Quarterly. designer bags cyber monday

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